When you wake up in Land’s End, you start in a cave. You wander your way out to the edge of a cliff and you make your way to the first puzzle. Not your character on the TV. You are doing this. Each step of the way, you are the one who is taking the action – not some character. When you are trying to solve a puzzle, it’s up to you to look at your surroundings for clues, think through the logic of the game to discover the solution, and execute the answer in order to progress. Every experience puts you in the middle of the action. It makes the game feel more real, more in your control. Only when you take the headset off do you leave the world of your game.